Live pilot running now — Leyton Orient & Copper Box Arena

The future of sports engagement starts here.

Connecting clubs, brands and billions of fans through AI, immersive experiences and intelligent commercial technology.

Clubs

Generate more revenue.

Brands

Build deeper partnerships.

Fans

Experience their teams like never before.

For clubs & brandsFor fansFor investors
Investors

Pre-seed, two products already piloted.

SEIS-qualifying raise. Working tech, a signed pilot venue, and a founding team from five different disciplines.

Request the investor deck→ Sports clubs & brands

Sell every surface, in every configuration.

Built for Commercial Directors, Marketing Directors, COOs and Sales teams closing sponsorship deals.

Book a walkthrough→ Fans

Take the seat before you buy the ticket.

Walk through any venue in full 360° — sightlines, hospitality, atmosphere — from your phone.

See what we are building→
The Platform

One 3D capture becomes every sponsor conversation.

Fanview turns a single 3D venue capture into interactive, sponsor-ready walkthroughs — swap in brand graphics with real and AI-assisted ads, share secure links, and help commercial teams close faster.

01

3D Venue Tours

Captured with cameras similar to Matterport, delivered as a web tour with smooth navigation.

02

Ad Swap Engine

Upload or generate sponsor artwork with AI assist, place it onto boards and screens within the tour, and update placements anytime.

03

Link Sharing

Generate unique, password-protected tour links for specific events, brands or proposals.

04

Asset Library

A central library of boards, dimensions, brand packs and past proposals.

05

Presentation Mode

Curated, click-through routes that highlight premium positions and lines of sight for pitch meetings.

06

Export & Embed

Share URLs for sales decks, embed on microsites, or export snapshots for PDF decks.

The Process

Capture once. Brand it for every conversation after.

01

Capture once

We scan key areas — pitchside, stands, concourses, suites, boxes — in around two weeks.

02

Calibrate placements

Boards and screens are mapped with exact sizes, safe areas and sightlines.

03

Compose routes

Short guided paths that hit the best-selling angles — broadcast camera, dugout, upper tier.

04

Brand in minutes

Drop in sponsor logos and artwork, with AI-assist for quick variants.

05

Share securely

Create and share private or public links, or embed the tour in your own platform.

06

Track & iterate

See views, time on page and which angles get clicked — then swap assets and ship a new link, no reshoot.

Who it's for

Built for every seat in the sponsorship conversation.

Rights holders & venues
Problem

Hard to show inventory value; re-shoots and mockups slow deals.

Fanview

Capture once, swap sponsor art, share links and package routes.

Wins

Faster closes, higher-tier upgrades, no repeat shoots.

Commercial & partnerships teams
Problem

Generic decks, slow approvals, "can you show it from here?" requests.

Fanview

Self-serve swaps, saved waypoints, snapshot exports for sign-off.

Wins

More second meetings, shorter cycles, less design time.

Agencies & marketing partners
Problem

Venue-accurate comps at scale across clients; differentiation in RFPs.

Fanview

White-label visual engine with multi-venue templates and quick variants.

Wins

Higher pitch win rate, faster turnarounds, better margins.

Platform impact

The commercial upside, before a single board is printed.

0 Surfaces that were never sellable before become priced, mapped commercial inventory
0 Digital asset placements — every surface becomes sellable, re-sellable inventory
0 Every venue and event type gets its own inventory map and rate card
0 Typical capture-to-calibration time for a full venue, start to finish
0 Campaign management — swap creative, schedule by event, prove delivery
0 The same digital twin sells seats, hospitality and tours to fans
0 Of sports fans will never get to see their team play in person
0 Billion sports fans worldwide
0 Spent on sports sponsorship annually
0 Connected platform
Management team

Proprietary technology, built by specialists.

Marc Shelkin
Marketing

Marc Shelkin

Co-founder & Marketing Director

Founded a social media agency he has run for 12 years, working with global brands. Business mentor at The King’s Trust and recently voted Top 40 Under 40 Jews in Media.

Harrison Smith
Production

Harrison Smith

Co-founder & Production Director

Founded a creative production studio specialising in high-end CGI, film, virtual reality and interactive experiences for the residential and commercial property sectors.

Tom Fogg
Commercial

Tom Fogg

Commercial Director

Partner in a sports marketing agency with 12 years working with rights holders and brands across global sport. Repeatedly brought in to build sport specialist departments, most recently for WPP. Chairman of a homeless charity and a key fundraiser.

Malcolm Wolliams
Engineering

Malcolm Wolliams

Technical Director

Founded a digital agency working with global clients on infrastructure, design, development and consultancy. Over 21 years in development and devops, and a government certified NCSC Cyber Advisor.

Luke Wilson
Creative

Luke Wilson

Creative Director

Founded a boutique creative studio delivering design-led solutions for startups and SMEs. A creative director and technologist who has worked in-agency with blue-chip technology and gaming brands.

Marketing, production, commercial, engineering and creative in one management team — every discipline this platform needs, with no agency in between.